Magento – powerful, agile, and flexible eCommerce platform
10 June, 2022 by
Tanseer Ahmed


PLAY ALONG WITH MAGENTO 2

Magento is a robust open-source eCommerce platform with a strong ecosystem of developers, a vibrant community, and over 250,000 merchants selling online all over the world. Magento is a platform of choice for most online merchants, with a large variety of B2C built-in functions and a large selection of 3rd-party extensions.

Merchants who use Magento grow 3x quicker than those who use competing systems. It's no surprise, given that this scalable, feature-rich eCommerce platform gives merchants entire control over the store's functionality.

According to MGT-Commerce Magento claims that the platform processes more than $155 billion in transactions each year. Magento is used by well-known retailers like as Nike, Ford, and Nestle to create unique online businesses. By switching to Magento, businesses can see revenue increases of up to 80%.

In this article, we'll take a quick look at one of our Magento projects for firestormgraphix, which was later migrated from Magento 1 to Magento 2. 

OUR MAGENTO 2 PROJECT CASE STUDY

Firestorm Graphix is an eCommerce website that sells stickers and wraps, primarily for automobiles. The customer can purchase stickers/wraps for pre-defined categories on this website. Customers can also personalize the stickers according to their preferences. 

This eCommerce website was developed by EWALL with a group of talented techies and the customizations done by our team can be viewed below. The adjustments made by our team can be seen below as a case study!

REQUIREMENTS

The client's primary goals were to migrate their eCommerce website from Magento 1 (which was also designed by EWALL) to Magento 2 while maintaining the same SEO and improving performance over Magento 1.

SETUP 

Setup is done on the Nexcess cloud server with their ElasticSearch and Redis containers. Also, followed the GIT (DevOps)  process for version controlling.

DEVELOPMENT

We used an Agile development strategy, in which every feature was provided to the client on a weekly basis, and everything went so well that we were able to achieve the deadline ahead of schedule. Our Magento architects tested each custom-developed extension for code quality. We used all of Magento's built-in performance optimization tools.

DESIGN INTEGRATION

One of the requirements is that the Magento 2 website should have the exact same design as the Magento 1 website. We didn't utilize any third-party theme packages, and it was built entirely from scratch to match the pixel-perfect layout of the Magento 1 website on Magento 2. And now we have a completely functional Millenial looking eCommerce website with fully installed Magento 2. 

CUSTOMIZATION DONE WITH MAGENTO 2

The homepage has a variety of categories(Vertical category menu) under the explore products area on the left panel, with subcategories under some of them, as seen below.


Once you select a product but require a different color, a dropdown will appear with the color name and a color preview. While other platforms do not allow us to change the color preview option, Magento 2 does with customization.

A consumer can only select the alternatives offered in a conventional dropdown option, but in Magento 2, we have customized the options with the font preview on the fonts dropdown option has been shown below.


As additional customization, a free brochure option has been included; once the form has been completed, the consumer will receive a free brochure right away.

In Magento 2, we must manually enter product fields for each and every product, but we have altered the fields so that they may be used as templates for comparable items instead of having to individually add the same fields. 

Magento 2 only displays reviews on product pages, but we've changed it as a separate landing page so that consumers can see reviews for all of their purchases on a single page, which is yet another Magento 2 customization.

A separate landing page was also made for showing the gallery photographs as a collection of finished product images, where the admin can upload numerous images from consumers.

TESTING

All of the testing listed below was done on a regular basis whenever new features were released, as well as worldwide before the website went live.

  1. Testing of Functionality
  2. Interface Testing
  3. Usability Testing
  4. Testing of Databases
  5. Performance Evaluation
  6. Testing for Compatibility
  7. Testing for security

DEPLOYMENT

One of Magento 2's drawbacks is that we must put the website into maintenance mode throughout the deployment process, or else it would break. When we deploy any modifications to the website, it's a pain, and the same issue happens to the live website. To address this, we employed a zero-downtime deployment method, which ensures that the website remains operational even while the commands are running.

The website is hosted on the same Nexcess cloud server that we used for development, but with higher specifications. The overall performance of the website is far superior to that of their previous Magento 1 site.

THE BOTTOM LINE

Magento's internet, or even CMS, market share isn't very outstanding. With that said, its extensive eCommerce features have made it the platform of choice for some of the world's most successful retailers. This is accompanied by a higher-than-market growth rate.

Customization, user segmentation, control, SEO, and security are just a few of the advantages that Magento 2 has to offer. Magento 2 statistics also reveal that firms that utilize this platform fare better in terms of transaction value growth and client reach than those that use one of the competitors.

The examples in this article are EWALL projects, however, there are many more CMS, ERP, and CRM projects that we work on that are full of client happiness (or, as a techie would say, client customization requests). 

Tanseer Ahmed 10 June, 2022
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